Project brain storming and user research plan

What to track: - specific to gait

1.    Heart rate

2.    Steps

3.    Distance

4.    How long you’ve been standing

5.    Height/weight

6.    Fitness goals – what exercises you do

7.    Gait analysis

8.    Foot arch type

Platform 

Sole implant & app – Bluetooth connected to phone, social running via GPS,  compare gait to friends, running competions, types of abnormal gait:

·      Spastic gait

·      Scissors gait

·      Steppage gait

·      Waddling gait

·      Propulsive gait

https://www.medicalnewstoday.com/articles/320481.php

Running gait types:

·      Severe overpronation

·      Mild overpronation

·      Neutral

·      Underpronation

https://www.instructables.com/id/How-to-choose-the-right-running-shoe-FOR-YOU/

Recommend shoes based on gait analysis and foot arch, sponsorship? 

Students and runners would be our ideal users but has potential for other markets such as people with poor gait or abnormal gait from illness or abnormalities.

User research

1.    Participants – We are going to target runners, preferably students that run

2.    Recruitment – We will ask people at the gym to help us with our research, also put out flyers with our email address so they can sign up. We will also use social media to spread the word, contact running clubs to get their opinion

3.    Methods – We will interview them as well as putting out questionnaires 

4.    Data collected – Design needs, product desirability, preferences, what sort of features they’d like to see