Personas for our case study

Goal based personas
1st Persona

Name: Josh Jenkins

Education: University Student for history

Age: 21

Location: Newcastle

Occupation: Student

Interests: Running, Athletics

Goals: Run a marathon, improve running

Concerns: His gait

Personality: He’s a heavy tech user, knows his way around a smart phone is comfortable using apps. Is constantly striving to improve his form in running

2^nd Persona

Name: Garry McGee

Age: 67

Location: London

Occupation: Retired

Interests: Reading, Going to see his kids and grandkids, walking his dog

Goals: Be more comfortable when walking, be more active in general

Concerns: Maybe he’s just too old for this walking business and his legs will hurt no matter what

Personality: He’s a likeable old man who just wants to live his life, doesn’t use a lot of technology but understands how to use them but not really how to install apps and things

3^rd Persona

Name: Olivia McGee

Age: 34

Location: London

Education: High School educated

Occupation: Store Manager

Interests: Loves her kids and her dad, Garry. Has decided to start running to get back into shape after the kids

Goals: To get into shape and be happy with her fitness levels

Concerns: Maybe the kids were just too much on her body and she’ll have the time to get that peak pre-baby bod

Personality: Has very little time between her job and the kids, uses social media a bit but isn’t too tech savvy so may have some issues with the app.

Story board